JOB DESCRIPTION

 

 

JOB TITLE:  Public Information Manager

 

MAINTENANCE REVIEW DATE:  January 2001

 

ORG/POS #:  1030/1612

 

JOB OBJECTIVE:  To develop and coordinate public information and marketing programs for the City of Little Rock.

 

ACCOUNTABILITY:  Receives general direction from the Assistant City Manager.

 

ESSENTIAL JOB FUNCTIONS:

 

1.         Develops and coordinates short- and long-range public information and marketing programs to promote public understanding; administers the public relations program through advertising, public information, and community relations programs.

 

2.         Directs the development of communication materials, including brochures, flyers, press releases, information pamphlets, media announcements, public presentation materials, and other promotional/public information materials needed to inform members of the public and to present the position and views of City management and the Board of Directors; ensures distribution of produced materials.

 

3.         Determines the best method and media suitable to properly inform concerned and affected citizens, and to promote awareness and understanding of City programs and services.

 

4.         Serves as the City liaison with City satellite agencies and other public agencies to ensure proper coordination of activities; serves as the City liaison to community and civic groups and other organizations to implement the City's public information and marketing programs, provide information, and to represent the City's position on various items; serves as the City representative to the Community Communication Council.

 

5.         Directs and conducts research, data collection, and preparation of communication materials, reports, and other written and visual materials needed for public presentations, press releases, public information brochures, and other related items.

 

6.         Conducts research and surveys, collects information and analyzes data; compiles information for and prepares special studies, reports, and recommendations; presents reports to the City Manager, Board of Directors and other organizations.

 

7.         Plans and directs the operation of the City's cable television public access channel and all video production services, including program production activities, program scheduling and related media activities; provides consultation to City department representatives in developing strategies for the use of cable television and video production services to produce effective educational, training, and informative programs; serves as liaison to the cable company.

 

JOB TITLE:  Public Information Manager

JOB DESCRIPTION – CONTINUED

 

 

8.         Evaluates public information and marketing plans and programs implemented to determine which are successful and to modify programs as needed; reviews public information and marketing proposals for feasibility.

 

9.         Prepares annual budget figures for all public information, public relations, marketing, and cable television activities; monitors expenditures to ensure budgeted amounts are not exceeded and to ensure compliance with budgetary guidelines.

 

10.       Coordinates news media inquiries, press releases, and public service announcements.

 

11.       Directs and coordinates public relations special projects.

 

12.       Plans and directs the work activities and monitors performance of assigned personnel.

 

13.       Operates a microcomputer with desktop publishing, graphics, spreadsheet, and word processing software.

 

14.       Operates a City pool automobile in the performance of essential job functions.

 

SECONDARY DUTIES AND RESPONSIBILITIES:

 

1.         Maintains hard copy and computer files and records.

 

2.         Performs other related duties as required.

 

SUPERVISORY RESPONSIBILITIES:

 

Provides general supervision to the Video Production Technicians; provides general direction to the Public Relations Coordinator.

JOB SPECIFICATION

PUBLIC INFORMATION MANAGER

 

 

GENERAL STATEMENT OF DUTIES:  Performs work of considerable difficulty in developing and coordinating public information and marketing programs for the City of Little Rock.

 

MAINTENANCE REVIEW DATE:  January 2001

 

EXAMPLES OF WORK:  (Illustrative)

 

Develops and coordinates short- and long-range public information and marketing programs to promote public understanding; administers the public relations program through advertising, public information, and community relations programs.

 

Directs the development of communication materials, including brochures, flyers, press releases, information pamphlets, media announcements, public presentation materials, and other promotional/public information materials needed to inform members of the public and to present the position and views of City management and the Board of Directors; ensures distribution of produced materials.

 

Determines the best method and media suitable to properly inform concerned and affected citizens, and to promote awareness and understanding of City programs and services.

 

Serves as the City liaison with City satellite agencies and other public agencies to ensure proper coordination of activities; serves as the City liaison to community and civic groups and other organizations to implement the City's public information and marketing programs, provide information, and to represent the City's position on various items; serves as the City representative to the Community Communication Council.

 

Directs and conducts research, data collection, and preparation of communication materials, reports, and other written and visual materials needed for public presentations, press releases, public information brochures, and other related items.

 

Conducts research and surveys, collects information and analyzes data; compiles information for and prepares special studies, reports, and recommendations; presents reports to the City Manager, Board of Directors and other organizations.

 

Plans and directs the operation of the City's cable television public access channel and all video production services, including program production activities, program scheduling and related media activities; provides consultation to City department representatives in developing strategies for the use of cable television and video production services to produce effective educational, training, and informative programs; serves as liaison to the cable company.

 

Evaluates public information and marketing plans and programs implemented to determine which are successful and to modify programs as needed; reviews public information and marketing proposals for feasibility.

 

Prepares annual budget figures for all public information, public relations, marketing, and cable television activities; monitors expenditures to ensure budgeted amounts are not exceeded and to ensure compliance with budgetary guidelines.

 

Coordinates news media inquiries, press releases, and public service announcements.

JOB TITLE:  Public Information Manager

JOB SPECIFICATION – CONTINUED

 

 

Directs and coordinates public relations special projects.

 

Plans and directs the work activities and monitors performance of assigned personnel.

 

Operates a microcomputer with desktop publishing, graphics, spreadsheet, and word processing software.

 

Operates a City pool automobile in the performance of essential job functions.

 

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

 

Considerable knowledge of the principles and techniques of public information, public relations, advertising, and marketing.

 

Considerable knowledge of communication and publication techniques and practices.

 

Considerable knowledge of all types of communication media, including uses and format requirements.

 

Considerable knowledge of English grammar and syntax.

 

Considerable knowledge of standard office practices and procedures.

 

Good knowledge of electronic journalism/television broadcasting principles and practices.

 

Good knowledge of hard copy and computer filing and record-keeping systems.

 

Good knowledge of research methods and techniques.

 

Good knowledge of budget processes.

 

Good knowledge of computer fundamentals and business software, including desktop publishing, graphics, spreadsheet, and word processing software.

 

Some knowledge of descriptive statistics.

 

Skill in the operation of a microcomputer, utilizing database, desktop publishing, spreadsheet, and word processing software.

 

Skill in the operation of an automatic transmission automobile.

 

Ability to develop public information and marketing plans.

 

Ability to perform mathematical calculations.

 

Ability to conduct research and analyze and compile data.

 

Ability to prepare narrative and statistical reports.

 

Ability to interpret and analyze complex information for use in marketing plans.

JOB TITLE:  Public Information Manager

JOB SPECIFICATION – CONTINUED

 

 

Ability to prepare comprehensive detailed reports regarding marketing activities.

 

Ability to plan and present public relations and marketing programs using various types of media.

 

Ability to determine annual budget requirements and monitor budget expenditures for budgetary compliance.

 

Ability to design and produce brochures, flyers, press releases, information pamphlets, media announcements, public presentation materials, and other promotional/public information materials.

 

Ability to maintain hard copy and computer files and records.

 

Ability to plan and direct the work activities and monitor performance of assigned personnel.

 

Ability to communicate effectively, both orally and in writing.

 

ACCEPTABLE EXPERIENCE AND TRAINING:  Completion of a Bachelor's degree in Public Relations, Journalism, Radio, Television, and Broadcasting, Marketing, Public Administration, Business Administration, Communications, Advertising, or a related area; at least four (4) years of experience in public relations, communications, advertising, marketing, or a related area; at least two (2) years of supervisory experience; OR any equivalent combination of experience and training which provides the required knowledge, skills, and abilities.

 

ADDITIONAL REQUIREMENT:

 

Must possess a valid Arkansas Class D (Non-Commercial Vehicle) Driver’s License before employment and maintain licensure for the duration of employment in this position.

JOB TITLE:  Public Information Manager

JOB SPECIFICATION - CONTINUED

 

 

PHYSICAL REQUIREMENTS:  The physical demands marked below are representative of those that will be required to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

                                                                YES                               NO

 

WORK ENVIRONMENT:

 

The environmental conditions marked below are common to this job:

 

                                                                YES                               NO